Afrobeats new website on Spotify will be used to track the growth of the genre from its origins to global stages
At the 2022 edition of Wrapped, Burna Boy’s track ‘It's Plenty’ was announced as the most streamed Nigerian song on Spotify.
Here’s what this week’s Spotify Charts have to say about Nigeria’s music scene.
Since Spotify's launch in Nigeria, the average number of artists streamed per user has grown by 60%, and Nigerian music fans have created 1.3 million user-generated playlists.
Social audio has transformed how people communicate online, but how has it transformed the way Nigerian brands engage their audience?