Affle's MAAS & AppsFlyer webinar to unravel secrets of mobile marketing success in Africa
Affle and AppsFlyer are bringing together global experts to explore Africa's mobile marketing success secrets and lessons from the post-COVID era.
Consumer Market
Articles about consumer market on Benjamindada.com
How Nigerian tech companies are marketing their apps
Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.
The “Truth” about African consumer markets
African consumer markets represent one-fifth of the world's population. Yet, it is uncertain whether they can support startups seeking rapid growth.