Affle and AppsFlyer are bringing together global experts to explore Africa's mobile marketing success secrets and lessons from the post-COVID era.
Articles about consumer market on Benjamindada.com
Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.
African consumer markets represent one-fifth of the world's population. Yet, it is uncertain whether they can support startups seeking rapid growth.