Appsflyer

Affle's MAAS & AppsFlyer webinar to unravel secrets of mobile marketing success in Africa

Affle and AppsFlyer are bringing together global experts to explore Africa's mobile marketing success secrets and lessons from the post-COVID era.

Nigeria leads mobile app market growth for Africa according to AppsFlyer & Google report

The report found that the African mobile app market showed strong growth, with overall installs increasing by 41%. Nigeria showed the highest growth, with a 43% uplift, followed by 37% in South Africa, and 29% in Kenya.

How Nigerian tech companies are marketing their apps

Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.

AppsFlyer increases Africa footprint with Nedbank partnership

AppsFlyer, today announced a partnership with leading Pan-African bank, Nedbank to improve and measure the effectiveness of the bank’s mobile marketing campaigns and enhance user engagement on its apps

Sub-Saharan Africa sees app downloads grow by 55% in 2020

AppsFlyer, this week, released new data highlighting trends that have shaped the app market in Sub-Saharan Africa since the beginning of 2020.

AppsFlyer receives funding from Salesforce to develop new products and hire more staff across EMEA

AppsFlyer receives $15 million from Salesforce Ventures to hire more staff and develop new products.

Ayoba partners AppsFlyer to become Africa's largest instant messaging app

Ayoba, the instant messaging app launched by MTN Group in April 2019, has partnered with AppsFlyer to become the largest digital platform in Africa.