Affle and AppsFlyer are bringing together global experts to explore Africa's mobile marketing success secrets and lessons from the post-COVID era.
The report found that the African mobile app market showed strong growth, with overall installs increasing by 41%. Nigeria showed the highest growth, with a 43% uplift, followed by 37% in South Africa, and 29% in Kenya.
Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.
AppsFlyer, today announced a partnership with leading Pan-African bank, Nedbank to improve and measure the effectiveness of the bank’s mobile marketing campaigns and enhance user engagement on its apps
AppsFlyer, this week, released new data highlighting trends that have shaped the app market in Sub-Saharan Africa since the beginning of 2020.
AppsFlyer receives $15 million from Salesforce Ventures to hire more staff and develop new products.
Ayoba, the instant messaging app launched by MTN Group in April 2019, has partnered with AppsFlyer to become the largest digital platform in Africa.
Jiji daily app installs have increased from 7,000 to 22,000 between January 2019 and October 2020, according to AppsFlyer.