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african markets

Articles about African markets on Benjamindada.com

Affle's MAAS & AppsFlyer webinar to unravel secrets of mobile marketing success in Africa

Affle's MAAS & AppsFlyer webinar to unravel secrets of mobile marketing success in Africa

Affle and AppsFlyer are bringing together global experts to explore Africa's mobile marketing success secrets and lessons from the post-COVID era.

The “Truth” about African consumer markets

The “Truth” about African consumer markets

African consumer markets represent one-fifth of the world's population. Yet, it is uncertain whether they can support startups seeking rapid growth.