WhoGoHost acquires SendChamp to diversify its operations

WhoGoHost, has acquired SendChamp, a Nigerian cloud communications startup that powers online messaging for African businesses for an undisclosed amount.

WhoGoHost acquires SendChamp
WhoGoHost x SendChamp

West Africa’s largest cloud infrastructure company, WhoGoHost, has acquired SendChamp, a Nigerian cloud communications startup that powers online messaging for African businesses for an undisclosed amount.

According to a statement seen by Bendada.com, the acquisition is part of WhoGoHost’s strategic plans to deepen its value offering for its customer base.

“Over the last 16 years, Whogohost has provided domain hosting services to hundreds of thousands of businesses. The acquisition of SendChamp presents us with a unique opportunity to evolve our business from domain-hosting to a one-stop shop for digital services for entrepreneurs and businesses in Africa. We’re excited about what this means for us,” says Opeyemi Awoyemi, founder at Whogohost.

Founded by Goodness Kayode and Damilola Olotu in 2021, SendChamp is a cloud communications provider that allows businesses to send and receive customer messages across different channels, including SMS, WhatsApp, email, and voice.

Over the last two years, SendChamp has worked with over 6000 businesses including Surebet247, Baxi, Chowdeck, Wirepay by Maplerad, Bumpa, and TeamApt.

In 2021, SendChamp secured $100,000 in angel funding from local syndicates including DFS Lab, Hustler Capital, HoaQ Club, Velocity Digital, and a couple of other angel investors—its only round raised to date.

With this acquisition, Whogohost stands to benefit from SendChamp’s product suite across marketing messages, OTP, and customer support systems, deepening its value proposition, while SendChamp will benefit from its access to Whogohost’s over 100,000 customer database.

“With this acquisition, we get to keep building SendChamp as an interoperable product within Whogohost’s integrated platform,” Kayode, SendChamp's CEO said. “We received offers from a number of businesses across diverse industries at different points in our journey but ultimately went with Whogohost when an offer came given the synergies between our products and strategic positioning are clear.”

As part of the acquisition deal, the CEO & CTO, and some members of the Sendchamp team will be joining Whogohost. Goodness Kayode will join as the chief product officer while Damilola Olotu as the chief technology officer of Whogohost.

For Whogohost, the acquisition of SendChamp is regarded as the first in a strategic series of steps that will see the company transform from a domain and hosting infrastructure company to a diverse digital services platform that focuses on domains, online presence, communication, and online commerce products.

According to both companies, SendChamp will continue to operate as an independent product in the months following the acquisition as it transitions to new ownership. However, in the near future, its products and services will become accessible via the Whogohost integrated platform. The reason for this is to allow for a smooth transition with minimal interruption to existing customer service

Get weekly insights on tech startups and VC in Africa

Join Us On Telegram