Marketing

Misconceptions about creating a content marketing strategy that generates lead

Content marketing no doubt has become a widely used marketing strategy for businesses in today's digital age. However, despite its growing popularity, there are still many misconceptions about what content marketing is and how it works.

How to utilise media buying and advertising to increase lead generation

This article covers how media buying and advertising can be utilised to increase lead generation for individuals and organisations.

Korty EO’s approach to marketing: What tech companies can learn from the YouTube queen

Korty eo shares her approach to storytelling and how tech companies can improve their marketing

What Is the Future of Marketing Technology?

Like every other industry, marketing cannot escape the winds of technological advancement. This makes it important to ask, what is the future of marketing technology?

How Nigerian tech companies are marketing their apps

Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.

How to handle crisis communication - insights from Nigerian tech brands

For businesses, crisis is unavoidable. It can stem from anywhere either within the brand or outside of it