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Marketing

How to utilise media buying and advertising to increase lead generation

How to utilise media buying and advertising to increase lead generation

This article covers how media buying and advertising can be utilised to increase lead generation for individuals and organisations.
Team Jan 25, 2023
Korty EO’s approach to marketing: What tech companies can learn from the YouTube queen

Korty EO’s approach to marketing: What tech companies can learn from the YouTube queen

Korty eo shares her approach to storytelling and how tech companies can improve their marketing
Guest Nov 18, 2021
What Is the Future of Marketing Technology?

What Is the Future of Marketing Technology?

Like every other industry, marketing cannot escape the winds of technological advancement. This makes it important to ask, what is the future of marketing technology?
Guest May 24, 2021
How Nigerian tech companies are marketing their apps

How Nigerian tech companies are marketing their apps

Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.
Team May 21, 2021
How to handle crisis communication - insights from Nigerian tech brands

How to handle crisis communication - insights from Nigerian tech brands

For businesses, crisis is unavoidable. It can stem from anywhere either within the brand or outside of it
Kadijat Okeowo Mar 26, 2021
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