Last Friday, over 40 young and aspiring Nigerian creators gathered at the Meta office in Lagos for the Creator Lab Live, an educational event that provides an opportunity for creators to learn from experts and collaborate.
“We are excited to launch Creator Lab Live in Nigeria, a first-of-its-kind by Instagram to support emerging and aspiring creators to grow on Instagram,” says Moon Baz, Meta's Creator Partnerships Lead in Africa, the Middle East, and Turkey. “Nigeria already has a thriving creator ecosystem with a global cultural influence and provides an excellent opportunity for us to support them as they navigate their journeys and careers.”
During the programme, Rofhiwa Maneta, Meta's Strategic Partner Manager, Creators in Sub-Saharan Africa, provided valuable tips and insights on how creators can improve their content creation skills and the best practices for leveraging Instagram tools.
Maneta further shared the community standards to keep creators safe and explored monetisation strategies creators can leverage on Meta technologies.
“We recognise the amazing content they create across our family of apps and are committed to helping creators grow their communities and make a living across our platforms. As we work toward shaping the future of digital content and experiences, we are excited and invested in giving creators a home base to build community and create engaging content through various content formats and creative tools,” Baz added.
The programme included workshops that enabled them to learn how to create engaging content, grow their community, and navigate the suite of products available on Instagram.
As part of the event, creators were also encouraged to create content that showcases optimism using the hashtag #PositiveVibesOnlyChallenge. The challenge presented a great way for the creators to spread positivity, make the world a better place, and inspire more people to create uplifting content on Instagram.
“It has been an incredible experience learning, connecting, and developing content with other young talented creators in Nigeria. Instagram has become a home and hub for creators to build a community that encourages growth. The Creator Lab has highlighted the importance of creating unique, short, and entertaining content using various features on Instagram to excite an ever-growing online community,” says Amarachi Amusi, a Nigerian content creator.
During a panel discussion ‘How to keep relevant in the creator space’, Amusi emphasised the importance of authenticity, consistency, and creativity on Instagram.
The Creator Lab Live was attended by talented content creators with various skills such as Taaooma, Markangelcomedy, Ayomidate, Frank iTom, Miss Techy, De General, Twinz_love, Lizzy Jay, and Geenafoodiesandspice, who were also part of the #PositiveVibesOnlyChallenge.