Application opens for Startup Wise Accelerator targeting African B2B SaaS companies

The program includes hands-on learning in business development, fundraising, product development, pitching, and even access to the digital marketing expertise of Aleph Group

Application opens for Startup Wise Accelerator targeting African B2B SaaS companies
Startup Wise accelerator founders

Startup Wise is inviting B2B SaaS startups in East and West Africa to join the Wise Guys SaaS acceleration program starting in October 2022.

Wise Guys SaaS Africa is a five-month-long acceleration program offering funding training and mentorship to participating startups. The program is mainly for English-speaking East and West African early-stage B2B SaaS startups with a focus on one of these areas: FinTech, AgriTech, EdTech, CleanTech, HealthTech, and RetailTech.

Startups who get accepted into the Wise Guys program stand a chance to get up to €65,000 investment for 12% equity (€48,000 cash plus €17,000 in program support) with a follow-on possibility of up to €250,000 ($265,000) from regional and international investors.

The accelerator offers online modules that teach the startups Product development, Company building, Fundraising & pitching, and Sales & marketing from local and international experts.

Some of the top SaaS mentors at Wise Guys include Chika Nwobi, CEO of Decagon and L5Lab, and Adia Sowho, CMO at MTN Nigeria. African startups that have participated in the accelerator include T40, Kiotapay, Nigenius, FxKudi, Dukapepe, and Cylon Accounting.

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Startup Wise is one of Europe’s oldest and most experienced startup accelerators. It was founded in tech-savvy Estonia back in 2012. The accelerator runs its program targeting different continents and different sectors.

In the autumn of 2020, the Startup Wise Guys launched a new format of acceleration program that is a better fit to meet the needs of today’s startups. The SaaS accelerator is a result of 10 years of polishing and perfecting the most cutting-edge accelerator experience, especially for Africans.

Software as a Service (SaaS) is the flagship vertical that Startup Wise has been investing in and accelerating since the beginning. SaaS is also, without doubt, one of the largest industries in the world.

Related post: What is an Accelerator?

The accelerator has helped over 600 founders and startups in its portfolio to raise €213 million, connecting them to over 350 mentors and 200 investors.

In conclusion, African B2B SaaS startups with initial traction should apply for the Wise Guys SaaS program.

The application closes on August 25, 2022.

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