Google has appointed Alex Okosi as the managing director in Africa. Until his appointment, Okosi was the managing director for YouTube in Europe, the Middle East, and Africa (EMEA) emerging markets.
“I am excited at the prospect of leading Google’s team in Africa and the opportunity to be an even closer part of this diverse and dynamic region, which is so close to my heart,” said Okosi. “I’m a firm believer in the potential for technology and, in particular, the internet to improve people’s lives and to help individuals and businesses in Africa to thrive.”
“Alex has a deep understanding of African countries and a passion for using technology to empower people and businesses,” according to Meir Brand, vice-president, EMEA emerging markets at Google.
Okosi's appointment comes a few weeks after Olumide Balogun, the former Google head of consumer apps for Sub-Saharan Africa, was appointed as the company’s director in West Africa, following the resignation of Juliet Ehimuan.
Know more about Alex Okosi
Prior to joining Google via YouTube, Okosi was the Executive Vice President and Managing Director of ViacomCBS Networks Africa and BET International. In those roles, he was responsible for driving the development and growth of ViacomCBS Africa home to entertainment brands BET, Comedy Central, MTV, MTV Base, MTV Music, Nickelodeon, Nick Jr. and NickToons.
He also led the International division of BET for ViacomCBS across Europe, Asia and Africa. With media and entertainment experience amassed across 3 continents over a 21-year span, Okosi has a broad background in Business Development, Corporate Strategy, Advertising Sales, Distribution, Digital Media and General Management.
Okosi’s association with ViacomCBS goes back to 1998 when he joined the Trade Marketing team in New York before moving to Los Angeles where he led distribution efforts for the network as part of the Affiliate Sales and Marketing team.
In 2003, Okosi transferred to the international Strategy and Business Development team in London where he developed the business plan and launched MTV’s first localised channel in Africa, MTV Base, in 2005. Okosi would go on to spearhead the growth and development of the ViacomCBS business in Africa by launching additional channel brands tailored for the African market including MTV, Comedy Central, Nickelodeon, NickToons and BET.
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