Abiola Bonuola, a Nigerian PR Consultant has launched Abiola Bonuola Communications (ABCs), an agency to cater for the public relations needs of African startups, investment firms and tech entrepreneurs.
ABCs will usher in new opportunities for the communications industry and tech community while delivering high-quality services to its clients. The company boasts of a team of well experienced and dedicated tech writers, visual designers and account managers who have worked on numerous PR campaigns for tech startups in Africa.
"ABCs will be a catalyst to African growth. We understand the realities that tech startups face, so we are currently offering Tech PR services specifically tailored to their needs", Abiola stated.
Even though ABCs have been active since last year and has worked with clients including Shecluded, Abiola told Benjamindad.com that, "in the past one year, ABCs did not have a specific credential to prove it existed other than its registration with the Corporate Affairs Commission. Last week we launched our website and officially announced that we are now an entity with individuals operating in different parts of Africa".
Public relations can bolster the growth of startups. With good PR, tech companies can build their reputation, which in turn leads to increased revenue.
It's important to note Tech PR is not marketing. While marketing is focused on promoting and selling a specific product, PR is focused on maintaining a positive reputation for the company as a whole.
Prior to starting ABCs, Abiola was the Sales and Telemarketing Adviser at Plaqad, where she led the company to becoming Influencer Marketing Agency of The Year, according to BrandCom 2020 Award.
The graduate of Mass Communication at Nigeria's Bowen University also served as the PR and Communication Adviser at ID Africa, a Lagos-based branding organisation. At ID Africa, Abiola managed Betway's Campaign on Big Brother Naija in 2020.
ABCs will be joining other Tech PR agencies like Wimbart, No Filter PR, Talking Drums Communication who are already enabling brand storytelling in the African tech ecosystem.