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BD Insider 176: Algerian super app, Yassir signs global partnership with PSG

Yassir has signed a global partnership with PSG. We also covered Nigerian artistes’ revenue on Spotify, the issues at Dash, and other stories.

Yassir, PSG partnership

Football is back! And many African startups are taking advantage of its huge followership to drive awareness for their products.

In Nigeria, we have Klasha partnering with Sporting Lagos. Paga has flirted with and been courted by football clubs to become a sponsor.

Today's letter is going to be short. As promised, we will give you one top story and a roundup of last week's happenings in African tech.


The Weekend’s top story

Algerian super app, Yassir signs global partnership with PSG

“No more boring weekends,” this is what football fans have been saying as major global leagues have resumed.

Well, Algerian super app Yassir wants to be in the faces of these fans; the company has signed a global partnership with Messi's former club, Paris Saint-Germain (PSG), for three seasons to develop the Yassir brand further internationally.

Dubbed “the leading super app for French-speaking Africa”, Yassir’s collaboration with PSG is strategic since the club plays in Ligue 1, a French professional league for men’s association football clubs. A global tech company, Uber Eats, sponsors the entire league.

As part of the rights acquired, Yassir will feature on the LEDs in the legendary Parc des Princes stadium and will have the opportunity to address PSG’s 200 million followers live on social media in a bid to attract even more customers with its innovative campaigns.

Last year, Yassir raised a $150 million Series B fund from BOND to power its expansion across North Africa and undisclosed locations outside the region. Currently, Yassir operates in seven countries: Algeria, Morocco, Senegal, South Africa, Canada, France, and Tunisia.


What happened this week?

  • Kobo360 CEO is now Enugu’s commissioner of transport: Enugu state governor, Peter Mbah, has appointed Obi Ozor, the co-founder and CEO of Kobo360, as the commissioner of transport.
  • Nigerian artistes’ revenue on Spotify grew by 74% in 2022: Nigerian artistes generated over ₦11 billion on Spotify, recording a 74% increase from the previous year, according to a report released by the global streaming company on its Afrobeats website.
  • Harvard-AWS NextGen Accelerator backed 12 student-owned African startups: Out of the 25 black-led startups selected for the program, 12 are founded by students studying at various African universities, including the Federal University of Technology, Akure.
  • Moove raised additional funding: Moove has raised $76 million in new funds to fuel further global expansion. This brings its total funding to $335 million across debt and equity.
  • Investors of Ghanian fintech, Dash, are exploring a selloff: WeeTracker reported that investors are actively seeking to dispose of Dash's assets, including its licenses, after a case of setbacks and a cloud of controversy.
  • Airtel’s IPO in Uganda: This week, Airtel Uganda announced intentions to list shares on the Uganda Securities Exchange's primary investment market. Airtel revealed it planned to proceed with a public offering of eight billion ordinary shares, representing 20% of Airtel Uganda Limited.
  • Nigerian influencers cashed out from X: X (formerly Twitter) rolled out its Ads revenue sharing offering in Nigeria. On Tuesday, several users in the country confirmed receipt of the first payout.

You've come to the end of the maiden edition of our weekend brief.

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