Vesicash expands to four new African markets, launches Merchant of Record product
Pan-African fintech company, Vesicash has expanded its payment offering and newly launched Merchant of Record product in Ghana, Rwanda, Zambia, and Egypt.
Vesicash, a leading financial technology company, announced its expansion to key African markets today and launched its Merchant of Record (MoR) product, which is the first of its kind on the continent.
The operational complexities involved with expanding to new markets mean that many African businesses either shy away from it or take their time, which could mean another 12 months of delay. This is because to expand; a business must incorporate in the new market, sign up and integrate multiple local payment partners, pay taxes and develop a customer resolution framework, all in line with the prevailing regulations in that market.
Having a Merchant of Record, which handles the payment from customers, compliance and payout to the business, reduces the need for this operational overhead and allows businesses to focus on localising their product, packaging and marketing, ultimately driving customer acquisition.
Vesicash’s MoR product is designed to help businesses quickly scale to other markets by being their Merchant of Record and leveraging its technology to connect African businesses to suitable partners.
Tomisin Adeshiyan, Vesicash’s Co-founder and Head of New Market Expansion, says, "We are thrilled to launch our Merchant of Record technology in multiple African markets. Thus, expanding our reach to businesses in Ghana, Rwanda, Zambia, and Egypt. For example, a Nigerian business looking to collect payments from their customers in Ghana or Kenya shouldn't find it unnecessarily arduous. By empowering African businesses with innovative payment solutions, we're committed to enabling the growth of their businesses by helping them effortlessly scale into new markets''.
Founded in 2018, Vesicash aims to catalyse the African digital economy by enabling businesses to pay and securely receive payments digitally seamlessly. Its flagship offering, a digital escrow product, has grown and now serves over 5,000 businesses.
Alongside the launch of its MoR product, the company has boosted its escrow technology with new features such as milestone capability, third-party managed escrow, transaction and team-based role assignments.
These new features enable automated payments, faster processing times, and secure payment processing.
"With our combined product offerings, businesses can effectively manage their local and cross-border B2B payments with an additional security layer," Adeshiyan adds.
To support its global ambition of powering payment optionality and digital commerce adoption, Vesicash has partnered with strategic players such as Flutterwave, Alexpay, and Wapipay. This ever-increasing list of partnerships allows the company to offer its business users greater payment flexibility for their customers.