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TikTok introduces text based feature

The new format for creating text-based content will broaden options for creators to share on the social media platform.

TikTok introduces text based feature

TikTok has today introduced a text-based feature on its platform. The new format for creating text-based content will broaden options for creators to share on the social media platform.

In a document seen by Bendada.com, the China-based company said, “With text posts, we're expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we've seen in comments, captions, and videos a dedicated space to shine.”

The new feature will allow creators on the platform, to share stories, poems, recipes, and other written content. This move enables TikTok to join text-based social media platforms like Twitter and Meta’s recently launched Threads.

Previously, creators on the platform have been able to make content through the following formats: Live videos, photos, Duets and Stitch. Now with this new feature, creators can contribute their ideas through stories poems, recipes, and other written content.

How does it work

  • Creating a text post

When you access the Camera page, you'll be able to choose from three options: photo, video, and text. By selecting text, you'll be directed to the text creation page, where you can type out the content of your post.

  • Enhancing Your text posts

Upon reaching the Post page, you'll find familiar options to customize your content. These include adding Sound, tagging a location, enabling comments, and allowing Duets, among others. These features make it, so your text posts are just as dynamic and interactive as any video or photo post.

Features to try

Text posts offer a range of features that empower creators to make their text-based content stand out. Here are some highlights:

  • Stickers: Enhance your text by selecting stickers that relate to your content and add some pizazz to your post.
  • Tags and Hashtags: Just like in video or photo posts, you can tag other accounts, as well as add hashtags that relate to relevant topics or trends.
  • Background colours: Choose from a variety of background colours to make your text pop.
  • Adding Sound: Sounds are core to the TikTok experience, which is why we've incorporated them into text posts. You'll be able to add tunes that readers can groove to as they peruse your writing.
  • Draft and Discard: Similar to video or photo posts, you can save your drafts and store them with other unpublished posts for later editing or discard them entirely.

TikTok, which is currently available in over 160 countries and has over 1.1 billion users, is the latest entrant into the text social media space. Earlier this month, Meta launched Threads, a text-based version of Meta’s photo-sharing app, Instagram.


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