TikTok pioneers automatic labelling of AI-generated content on social media

In a groundbreaking development, TikTok has partnered with the Coalition for Content Provenance and Authenticity (C2PA) to pioneer the automatic labelling of AI-generated content (AIGC), setting a new standard in the digital content space. This initiative bolsters transparency and ensures that content consumers are well-informed about the origins of the content they interact with.

Key Highlights

Advanced AI Labeling: TikTok is now implementing C2PA's advanced Content Credentials technology to automatically label AIGC uploaded from various platforms. This marks a significant step in maintaining content authenticity.

Media Literacy Campaigns: With expert guidance from MediaWise, TikTok is launching new resources to boost media literacy, helping users identify and critically assess AI-generated content and misinformation.

Industry Collaboration: By joining the Adobe-led Content Authenticity Initiative (CAI), TikTok is at the forefront of driving industry-wide adoption of transparency practices.

Why This Matters: As digital content creation evolves, transparency is increasingly becoming more important. TikTok's leadership in adopting and promoting these technologies positions it as a key player in shaping the future of responsible media consumption.

For more details, visit TikTok's Transparency Center.