ROAM Jobs rebrands to the African Talent Company

Africa’s leading recruitment marketplaces like Jobberman Nigeria, Jobberman Ghana, BrighterMonday Kenya and Uganda announces their new identity.

ROAM Jobs rebrands to the African Talent Company

Africa’s leading recruitment marketplaces have announced their new identity, coming together and rebranding as the African Talent Company under the leadership of Hilda Kabushenga Kragha.

Backed by its shareholders Swiss Ringier AG and Australian SEEK Ltd, the company has now significantly expanded its mandate to bridge the talent gap in Africa by addressing both the supply and demand side of the African labour market.

The African Talent Company (TATC) is a group of pan-African businesses working together to bridge the talent gap in Africa with unique, home-grown solutions.

It operates fully-fledged career development and recruitment solution companies in Ghana & Nigeria, under the Jobberman brand and in Kenya & Uganda, under the BrighterMonday brand.

TATC has trusted experts delivering simple talent solutions with the mission to develop and connect great African talent to work opportunities.

With over 1.3 billion in population, for Africa to reap the demographic dividend of its bulging youth population, a concerted effort is needed between the public and private sectors.

The African Talent Company has therefore partnered with global organisations including the German Agency for International Cooperation (GIZ), The Mastercard Foundation, and USAID, providing data-driven insight and nuanced market knowledge.

These partnerships have enabled The African Talent Company to build value-adding knowledge-sharing events and reach low-income communities with low technology penetration, upskilling talents to increase their chances of landing a befitting job.

Formerly operating under the name of ROAM (Ringier One Africa Media) Jobs, The African Talent Company is expanding its services to cover the full spectrum of African Talent Management.

By holistically addressing the challenges that exist in Africa’s labour market, The Africa Talent Company is better equipped to meet employers where they are and effectively match them with the best talent.

Under its new name and structure, The African Talent Company will be harnessing more than a decade of experience and data insights with a renewed vigour to deliver world-class value to Africa’s labour market and to deepen its impact on the economy.

Recruiters will have access to a more robust catalogue of HR solutions and services that are tailored and designed to be accessible across a wide range of requirements, including:

  • Digital recruitment solutions: Enhancing its self-service online products, which are designed for efficiency and allow for easier and more effective matching via the company’s large candidate database.
  • Offline recruitment solutions: Expanding its range of bespoke, concierge-based solutions for more complex hiring needs.
  • Manpower outsourcing: Developing highly specialised offerings for niche customers, with a growing demand for transactional jobs. This will include augmenting its offering with skills development as well as technology-enabled onboarding and benefits management.

To provide more career development support, The African Talent Company will be investing further in the e-learning space and developing a winning suite of diverse, easy-to-use, self-service online products for upskilling candidates on its platform.

Jobseekers will also benefit from timely access to relevant job listings, visibility to top companies hiring, and career developmental support while employers can access quality candidates in a cost-saving and efficient recruitment process.

Speaking on the launch, ROAM Africa CEO Clemens Weitz commented, “Today, Africa’s labour markets have large inefficiencies, but have the potential to play a great part in the global economy. Addressing this challenge requires deep focus and strong partners.

With The African Talent Company, we are excited to unite a strong team with a dedicated commitment to play a part in cracking this challenge. The team will be led by Hilda Kabushenga Kragha, who has an outstanding track record and passion for this purpose. We wish her and the team continued success.”

Under the new name and structure, The African Talent Company will be led by Hilda Kabushenga Kragha as CEO to give strategic guidance. Speaking on the expansion, Hilda Kabushenga Kragha added, “The world of work has evolved rapidly in the past two years.

Increased digitisation has made remote work, gig work, and BPO become mainstream, further highlighting the great skills divide in Africa and the need to invest in the training of young Africans if we are to effectively participate in this new, globally competitive workforce.

Our new mandate will see us move beyond the traditional marketplace and begin to holistically tackle the challenges we see in our labour markets in a hybrid approach that benefits both seekers and employers. As pioneers and leaders in Africa’s labour markets, we are evolving to expand our reach and impact as a brand by moving into this new era as The African Talent Company.”

With more than a combined 4.6 million job seekers and 150,000+ employers on the platform, The African Talent Company will continue to be the home of Jobberman Nigeria, Jobberman Ghana, BrighterMonday Kenya and BrighterMonday Uganda, with expansion into more African countries on the horizon.

The company has a robust profile system that enables easier and more relevant matching with top opportunities across the continent, catering effectively to small and large organisations. In 2021, it secured two-thirds of all paid job listings across its markets, reinforcing the company’s position as the market leader in recruitment on the continent.

The African Talent Company is a Joint Venture between Switzerland’s largest international Media company, Ringier, and SEEK, a global leader in career marketplaces which is listed on the Australian stock exchange.

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