Nigeria's fintech company, Risevest has named Nigerian singer Teniola Apata — popularly known as Teni Makanaki as its first brand ambassador.
According to Rise's CEO, Eke Urum, "Teni sings about success, uplift and having pride in where you’re from. She is an avid saver and investor and a huge fan of Rise. And her music resonates with everyone. That made it an easy decision to trust her with our message"
In her debut EP, Teni sang "billionaire" which Tribune said it "curated success for its catchy hook and the relatability of its laidback lyrics". With over five hundred thousands monthly listeners on Spotify, Rise will leverage on her influence to attract young investors.
Rise believes that the award-winning musician represents and connects with young, confident and talented Nigerians who despite their savvy often lack access to a well-managed investment portfolio that would help them achieve their financial goals.
Reacting to the deal in Risevest's promotional video Teni said "growing up, my mom used to talk about saving, save for a rainy day. She used to tell me my dad was very big on investment and the only thing I have learnt from my father’s person is anything can happen anytime"
“So, me, I want financial freedom. The goal is not just to be rich, it is to build wealth and that’s why I have partnered with Rise to help me manage my funds — Rise makes my money work for me, they do my investing effortlessly, stress-free, and delivers pure returns", she said.
Nigerian tech brands and musicians
Only in October, we reported that Bitsika partnered with Davido and DMW to improve financial transactions across Africa; Chipper Cash also named the self-acclaimed African giant, Burna Boy as its brand ambassador; while Fireboy DML also bagged a similar deal with Kuda.