Showmax appoints Opeoluwa Filani to lead its Nigerian operations

Pan-African streaming platform Showmax has appointed Opeoluwa Filani as its Nigerian General Manager.

Showmax appoints Opeoluwa Filani to lead its Nigerian operations
Opeoluwa Filani, Showmax's Nigerian General Manager

African video streaming service, Showmax, has announced the appointment of Opeoluwa Filani as General Manager for its Nigeria operations.

With this appointment, Filani is the first General Manager in Nigeria for the streaming app which has continued to expand its presence and investment in the country.

Showmax was launched in South Africa on 19 August 2015. Showmax uses a localisation strategy to take on established video-on-demand competitors with a focus on local content and partnerships with mobile telcos. In South Africa, Showmax has managed to outcompete eight domestic competitors, the company localised in Nigeria in 2019.

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Showmax is a subsidiary of MultiChoice Group, the owners of DStv and GOtv—satellite television services based in Sub-Saharan Africa.

"Opeoluwa brings many years of relevant experience and a refreshing perspective to business development. His appointment couldn’t have come at a better time as this is a defining period for our business in Nigeria. I am confident that with his experience and vision, Opeoluwa will drive Showmax Nigeria to even greater heights," Yolisa Phahle, the CEO of MultiChoice Connected Video, said.

Filani has over 16 years of senior management experience, working in various roles in Sales and Marketing. Before joining Showmax, he was the Country Sales Director at JCDeaux - a multinational Out-of-Home advertising company, where he led the Sales and Marketing department.

In his role as General Manager, Filani will oversee the Showmax Nigeria operations, providing strategic direction and implementing programs to ensure the attainment of business growth and profit objectives.

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A report by Digital TV Research forecasts about 15.06 million paying subscription video-on-demand (SVOD) in Africa by 2026. From the 10 million additions, South Africa and Nigeria will each supply 2.3 million.

Filani holds an Executive MBA from the Warwick Business School, UK, an MSc in International Marketing Management from Robert Gordon University, Aberdeen Scotland with certifications from Harvard Business School in Sales and Distribution.

The appointment follows a year that has seen Showmax launch numerous Nigerian originals, including the record-breaking Real Housewives of Lagos and the Afrobeats docu-series, Journey of the Beats, with many more slated in the coming months. Across Africa, Showmax has released more than 40 original African series and movies in the last year. Showmax is also the home of HBO in Africa, streaming blockbuster movies and series including the Game of Thrones prequel, House of the Dragon.  

Showmax Pro gives subscribers access to big football titles including the English Premier League, LaLiga, Serie A and UEFA Europa League courtesy SuperSport. Showmax Pro will also stream live the 2022 FIFA World Cup.

"These are exciting times for the SVoD industry in Africa and Showmax is right at the centre of this emerging sector. Showmax's commitment to developing a local Nigerian strategy I believe is right for this fast-changing environment and I am happy to be a part of it. I look forward to working with the team and building on the amazing work that has been done over the past couple of years,' Filani said.