Four pillars on how to grow your brand influence as told by Tosin "Olorisupergal" Ajibade

Four pillars on how to grow your brand influence as told by Tosin "Olorisupergal" Ajibade

Startup Grind Lagos marched into March with the founder of Olorisupergal, Tosin Ajibade, a thought leader in influencer marketing and the Author of From Social Misfit to Social Media Hero. The event held on Saturday, March 16, at The Nest Innovation Technology Park in Yaba, Lagos.

The evening program which began by 4:00 pm started with a "musing" session led by the Lagos chapter director, Uwem Uwemakpan. "The meetups are designed to be intimate; hence, the need for a musing session where we discuss pertinent business issues in an open-house style—everyone can ask, and anyone can answer", says Uwem. For instance, someone asked whether formal education was a crucial requirement when recruiting for a startup? Another person asked if entrepreneurs should ever offer their services for free?. The musing session had to be cut short after 30 minutes, as there was a lot to discuss and share.

It was soon time for the OloriSuperGal, Tosin to mount the stage. Within the time given, she shared her entrepreneurial journey with the participants.

L-R: Tosin Ajibade and Blessing Abeng

Afterwards, she granted a fireside chat hosted by Co-director, Blessing Abeng.

During Tosin's session, she explained what influence meant and shared four pillars for growing it. They are brand, content, association, and evaluation.

Brand: Define who you are. Take stock of where you are and decide where you want to be. Decide your tone of voice, your personality, the experience you want people to have at every touch point and identify your USP.

Content: Share valuable content in creative and dynamic formats. Have a content strategy and be consistent

Association: Find a tribe and create concrete brand associations online and offline. Hype your tribe, and they will hype you in return.

Evaluation: Take stock again, this time evaluating your actions and the results. Turn the data to insights and rejig your strategy.

The event came to a close at about 6:00 pm with a networking and picture-taking session. is a media partner for Startup Grind Lagos.

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