Opis Group, a British blockchain technology company has expanded its non-fungible token (NFT) play-to-earn (P2E) game, OpiPets, to Africa.
The NFT game will now be available in Nigeria, South Africa, Kenya, Ghana, Togo and Tanzania, where the adoption of blockchain innovations is now gathering steam.
OpiPets is a free-to-play, P2E online game that rewards players with cryptocurrency and the chance to build, battle, acquire, and trade their own unique NFT OpiPets characters. OpiPets’ parent company Opis Group is on a mission to lower the barriers to adoption that currently prevent blockchain games from becoming mainstream globally and in Africa.
Note: Play-to-earn games allow users to farm or collect crypto and NFTs that can be sold on the market. By playing the game regularly, each player can earn more items or tokens to sell and generate an income.
Opis Group hopes the game will improve people's lives worldwide, and Africa is a priority to the company. Gamers, and NFT fans on the continent joining the community can participate in game development and earn tokens and cryptocurrencies with real-world value without paying any upfront fees.
Opis Group’s expansion into the continent will enable people to earn both passive and active income from the OpiPets game [and the cloud application] without connecting any wallet to their accounts from the start.
Currently, many intermediate NFT adopters on the continent do so as a way to flip digital arts for quick profits. However, OpiPets’ entrance into Africa opens the door to more possibilities in the blockchain, digital art, gaming and cryptocurrency scene.
Related Article: How Carry1st is driving growth in Africa's mobile gaming economy
A demonstration of their dedication to bringing in the largest markets in Africa is hiring a Nigerian marketing executive to tap into growing communities of cryptocurrency and NFT advocates within the region.
In a 2021 study commissioned by games analytics company Newzoo and Carry 1st - a South African gaming platform – the number of gamers has risen to 186 million people from 77 million in 2015 in Sub-Saharan Africa.
South Africa leads the continent with 24 million gamers, accounting for 40 percent of its population, followed by Ghana with 27 percent in second place, and Nigeria with 23 percent in third place.
Kenya and Ethiopia are the continent's fourth and fifth largest gaming markets, with 22 percent and 13 percent of their populations participating in gaming, respectively.
“Our goal is to make it easier for everyone to understand the full benefits of playing and participating in the play to earn gaming space, especially when Web3 initiatives like NFTs back it.” OpiPets’ newly appointed growth & marketing lead for Africa, Babatunde Ayomide Ifedapo who will spearhead OpiPets’ marketing and growth efforts in Nigeria and other African countries, explained.
To celebrate the release of the OpiPets game, Opis Group is giving away $500 worth of BNB to 25 lucky winners. Click here to enter the contest.