Netflix hikes subscription prices in Nigeria

Netflix prices are going up in Nigeria. Starting today, the premium plan with 4K + HDR and downloads on six devices jumps to ₦5000. The standard plan also sees a bump, going from ₦3600 to ₦4000. While the basic plan stays put at ₦2,900, the price for the mobile plan has also been increased.

Since October last year, Netflix has been revising its subscription prices globally. The streaming platform also ended its free plan in Kenya which ran for two years.

"As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements, which in turn helps drive the positive flywheel of additional investment to further improve and grow our service," the company said.

Since 2016, Netflix says it has invested about $175 million in film content production in sub-Saharan Africa, creating over 10,000 jobs within this period. Netflix holds the number two spot among streaming platforms in Africa, with an estimated 1.8 million subscribers by the end of November 2023; that's about 33.5% of the market share.