Egypt's Gameball secures $3.5M seed to double down on its CRM offering

Egypt-based Gameball has closed a $3.5 million Seed round led by 500 Global, P1 Ventures and Launch Africa, to accelerate product commercialisation, accelerate enterprise customer acquisition and strategic hiring.

Egypt's Gameball secures $3.5M seed to double down on its CRM offering
Gameball co-founders

In 2020, Egyptian entrepreneurs—Ahmed Khairy, Ahmed El Assy and Omar Alfar, co-founded Gameball, an all-in-one customer intelligence and marketing CRM platform for consumer brands.

Since its launch, Gameball has served more than 7,000 businesses and 20 million consumers and processes over $260 million worth of transactions every month. The platform is a marketing solution that enables omnichannel retailers to have a 360-degree view across all customer touchpoints and journeys.

Gameball's suite of products empowers businesses to analyse customer behaviour, leverage first-party data, identify monetisation opportunities, and execute retention strategies. Its fully integrated marketing suite equips marketers with customer analytics & segmentation, incentive & loyalty management, and cross-channel messaging; helping drive customer conversion and personalised engagement, while providing rich data and insights for brands.

"We built Gameball to help global brands to analyse customer behaviour, accelerate customer retention, monetise their user base and improve customer lift-time value (LTV), all through one platform. With over 7000 clients, 20 million consumers and transactions worth $260 million processed every month, we are excited about entering new markets and building our on-ground presence," Ahmed Khairy, CEO of Gameball said in a statement seen by

To accelerate its growth and international expansion, Gameball has raised a $3.5 million seed from 500 Global, P1 Ventures and Launch Africa; as well as Middle East firms Seedra Ventures, Arzan Ventures, Propeller, Core Vision and other regional angel investors.

"This seed round brings on board renowned investors who will help fuel our growth, marking a critical milestone for us, as we evolve into a truly global platform," Khairy added.

With this funding, Gameball will operationalise teams in Saudi Arabia, Germany and the United Kingdom while investing in the commercialisation of its product.

According to Gameball’s data, 61% of businesses report that more than half of their revenue comes from repeat customers with new customer acquisition costing 5x more than it is to keep current ones. The company claims that its customers see a 3x increase in purchase frequency over the industry standard. The company's top 5 clients using Gameball’s rules-based promotions experience a 7x increase in purchase frequency over the industry average.

Working with global brands, Gameball operates within the enterprise’s systems providing 360-degree visibility on customer touchpoints. This accelerates collaboration between teams while empowering businesses with insights to create impactful engagement.

Gameball works with businesses across sectors in the digital economy through a powerful API-first engine, including e-commerce, retail, fintech, and more, while prioritising user privacy. Today global brands such as Sega, Xiaomi, Experience Philippines and Breadfast are among Gameball’s clients. Gameball also provides plugins for marketplaces like Shopify and Magento, and homegrown platforms like Zid (in Saudi Arabia) to get started immediately.

"The consumer landscape is evolving rapidly with brands competing for customer engagement, trust and retention. Gameball is solving a large multi-billion dollar challenge that can transform digital marketing, customer loyalty and monetisation around the world. We are thrilled to back the team on their journey as they grow their footprint in new markets," Hisham Halbouny, General Partner at P1 Ventures said.

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