The Fifth Alley, a digital marketing and creative agency, has launched a four-week accelerator programme, called SME Growth Lab, to upskill business owners.

Application for the first cohort of the SME Growth Lab is open till January 21, 2022. The Fifth Alley chief marketing officer May-May Ogoigbe said successful applicants will be contacted on or before January 26 to participate in the free four-week intensive training that will take place virtually.

"Classes will take place for two hours every weekend and focus areas will include sales, marketing, finance, and legal", she told Benjamindada. "Certificate of completion would be awarded to all participants who successfully scale through the final test".

Interested business owners can fill this form to apply. They must be based in Africa, between 18 and 40 years of age, committed to attending virtual sessions and group calls, and eager to volunteer and participate in community events.

Early-stage startups can also apply, but priority would be given to small and medium enterprises (SMEs), Ogoigbe said.

The Fifth Alley was launched in October 2021 and aims to be a leading force in the services sector, driving disruption and transformational change for businesses. It's committed to planning and executing efficient marketing campaigns and digital initiatives for startups, entrepreneurs, and SMEs.

Benefits of participating in the SME Growth Lab

  • Training on business acumen, sales, marketing, and leadership development.
  • Exclusive access to community events
  • Mentorship from business experts
  • Access to business resources
  • Certificate of completion
  • Strategic partnerships
  • 24/7 support

For more information, join the Fifth Alley SME Facebook group.