Anchor unveils refreshed brand image

Anchor, the banking-as-a-service/embedded finance platform has made an update on its rebranding effort.

Anchor unveils refreshed brand image
Anchor's team

Anchor, the pioneering banking-as-a-service/embedded finance platform leading fintech company, is embracing change in its latest rebranding effort. The rebrand introduces a fresh visual identity, featuring harmonised colours, bold typefaces, and an engaging new website that embodies a forward-thinking approach to fintech solutions.  

New brand elements  

Embracing a quest for synergy across its platforms, Anchor’s refreshed colour palette not only embodies the company's identity but also establishes a distinctive visual language, setting Anchor apart in the dynamic fintech landscape.

Anchor's refreshed branding efforts

The newly introduced typefaces emphasise legibility and availability with visual elements that complement the company's refreshed appearance – crucial attributes for a company catering to diverse audiences.  

New website  

The reimagined website introduces a sleek interface with a user-centric design, inviting users to a seamless digital journey. Its intuitive layout and modern aesthetics enhance user interaction and overall usability. The website fosters an enriched browsing experience, allowing users to effortlessly explore, interact, and engage with Anchor's suite of offerings.  

Anchor’s product suite 

Anchor products include a range of comprehensive solutions such as Accounts API, Money Movement API, Cards API, Savings and investment API, Credit API as well as KYC/KYB tools. They recently launched the Bills Payments API which allows businesses to offer data and airtime purchases, cable subscriptions, and electricity payments.

Businesses can now serve their customers better and earn lucrative commissions of up to 2% on airtime and data payments, 1.5% on cable TV subscriptions, and 1% on electricity payments.      

These products are tailored to support businesses across various financial operations and regulatory requirements, ensuring a seamless and secure experience. Anchor’s robust infrastructure facilitates leading companies like Waza, Bujeti, Seamless HR, and many others to deliver top-tier financial solutions to their users.  

Speaking on the rebrand, Anchor's CEO and Co-Founder, Segun Adeyemi highlighted the company's commitment to offering innovative, customer-focused services. "The rebranding at Anchor goes beyond the colour scheme and website, it's about redefining our commitment to innovation, trust, and customer satisfaction."

Omolara Dada, the Growth and Marketing Lead at Anchor said "As Anchor unveils its refreshed identity, we're excited to usher in a new era of user-centric innovation.” As Anchor moves into this new phase, visit to delve deeper into Anchor's capabilities and explore the Banking-as-a-Service solutions. 

Related post: Anchor celebrates record-breaking year with ₦400B ($450M) transaction milestone

Get weekly insights on tech startups and VC in Africa