The Association of Digital Marketing Professionals in Nigeria (ADMARP) would be hosting its first Digital Marketing Virtual Exhibition (DMVE) on December 12, 2020.

The ADMARP, with over 1,000 members across Nigeria, hosts annual Digital Marketing Summit which is usually an in-person event. However, due to the COVID-19 pandemic, marketing professionals have had to rely on technology to achieve their objectives. For instance, chief marketing officers (CMOs) have been spending more on tech tools and platforms to increase reach, aid impact, and improve customer experience.

The DMVE, themed: Technology for Customer Understanding, Engagement and Action in 2021, would showcase marketing and advertising tech tools and platforms that businesses and brands in Nigeria can use to improve their marketing efforts.

Abiodun Ajiborode, Acting Marketing Director of The Coca Cola Company would be giving the keynote address at the Exhibition. There would also be panel session featuring Jiboye Idowu, Digital Marketing Manager at Diageo, and Dayo Elegbe, CEO of Sponge Media. Register here or on LinkedIn to attend the free event.

There are over 8,000 marketing tech tools. Hence, "marketers may be overwhelmed by which option to choose or understand the different purpose of each platform", Oti Ukubeyinje, President of ADMARP, said. "Marketers must be able to ascertain that they are investing in the right marketing or advertising technology solution that will facilitate greater growth in their organization".

ADMARP to host its first digital marketing virtual exhibition
ADMARP to host its first digital marketing virtual exhibition

The Digital Marketing Virtual Exhibition that would take place on December 12, 2020, from 10AM to 5PM would help marketing professionals and business executives take more informed decisions on what to spend on for marketing and advertising technology.

"Leading brands would showcase how they have successfully used digital technologies and tools to provide highly customized experiences and drive excellence at the virtual exhibition", Oluwatobi Adekunle, a member of ADMARP's Board of Trustees, said.

The DMVE would provide marketing professionals the opportunity to experience some of the leading marketing and advertising technology solutions, understand how they work, and find relevant tools suitable for their businesses as they plan for 2021. is supporting the DMVE as a media partner alongside Marketing Edge and TechCabal.

The Association of Digital Marketing Professionals is duly registered with the Corporate Affairs Commision as a professional body for digital marketing and new media practitioners in Nigeria.